What inspired you to get into the baby business? The things I did before somehow all make sense now helping me tackle everything that comes my way. Your maternity line is beyond chic. Congratulations on your book! What is your favorite piece of advice that we can find inside?
Get educated on parenting. The more you know the more you can relax and get to know your children with confidence. My husband endlessly rational , my team of experts amazingly qualified and experienced , and other moms always good to hear other experiences.
People will ask for anything! I keep thinking I'm going to get punked by Ashton Kuther and one day he's just going to pop out and say this is not a real request. How has social media impacted you personally and professionally?
Social media is wild. It really is fascinating. I was not that, I'm embarrassed to say, clued in to it before the show but now I'm Twittering and Facebooking away. I think it's really interesting because you get to really hear what everyone thinks. I like it a lot because And then the rest of the time I am shocked by how mean people are.
It's also difficult that social media is such a small snippet of somebody that because of the IVF struggle, I get a lot of tweets from people who are going through it. One of the hardest things for me is responding in characters or less genuinely helping them.
I feel like they want some kind of advice and I can't fit that in to characters. But it allows you to reach so many people. When do you have time to design the maternity line?
I just started freaking out about that yesterday. Spring is already done. It's kind of like binge designing. When my son was born I had 10 days to design the spring collection and I did it in 10 days while he was sleeping. So I have to do Fall in July so I just kind of disappear because you cannot design in minute increments.
It doesn't work. You have to completely absorb yourself in it. I do it at my apartment, I don't go to the office. There are boards everywhere, and pins that are too long for children to be around. I shut the bedroom door. But the only way my son lets me work is if he gets to draw on the boards. What is your expansion plan? I hope to open another store next year in the South. Everyone wants us to go to Los Angeles, but we are thinking the south.
If we did open another one in the North it would be in Washington, D. And I'm working on the book. People of our generation want to learn, but they want it fast. They don't want to learn from a book that is pages long. So the book will be a lot of bullet points and snippets because that's what people want at MomPrep. What is your favorite item to travel with? It would have to be my microwave sterilizer steam bags by Munchkin. Because you have to sterilize everything for babies.
So when I go to a hotel I always throw the bottles in the steam bag and ask the hotel kitchen staff to throw them in the microwave. They are always so nice about doing it. Or in the plane, the flight attendants will do it, too. What is your favorite tech item? The BlackBerry because I can type and walk. The cookie is used to store the user consent for the cookies in the category "Performance". It does not store any personal data.
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